From Our Blog

  • Web Marketing strategies that are effective in Los Angeles, Boston, or New York, will work in Savannah GA as well, I swear.

    March 7th, 2010

    Why is it some people think that the town they live in is so vastly different from the rest of the world, or why they think that anything new is not for them. Read More

  • Savannah Marketing Firm honored by 6 ADDY Wins

    March 2nd, 2010

    E2-Marketing,  was honored for its website design and online advertising approaches at the Savannah Advertising Federation’s ADDY awards. E2-Marketing took home six ADDYs at this year’s competition. Read More

  • Savannah Ga may be small compared to say New York City, but your website doesn’t know that.

    February 15th, 2010
    Amazing fact: The United States alone accounts for 9.5 billion Internet searches every month.
    Pointed question: What do prospects discover when they google you?
    If the results amount to anything short of a strong Web presence, you should begin crafting one right away. Simply put, businesses need to market themselves online — or be eaten by the competition. Read More

  • National Web Marketing works the same as Savannah Web Marketing.

    February 5th, 2010
    Ok, so you’ve got someone to visit your website once. What if you wanted them to visit again, and again, and again? Ooh, that’s hard, isn’t it? Not really. Find out how to attract them back without begging with this simple internet marketing tool. First, The Myth. Ask most web designers what is more important: a unique visitor or a repeat visitor? Most will choose, the former. I tend to disagree. Read More

  • In Savannah it’s who you know, or it could be SEO.

    January 21st, 2010
    I have lived in Savannah since 1989 and I have heard the phrase “In Savannah it’s all who you know” To a certain extent this is true but in a town with an Army base as well as two large higher education institutions. If you are Marketing your business with out a strong internet presence than you are committing marketing suicide. If that describes you. than we need to discuss SEO. Read More

  • Old Savannah Business Myth: My Website Is Not Critical To My Business.

    January 14th, 2010
    Many small business owners fall prey to this myth after having a website for several years without seeing any measurable results. Unfortunately, this conclusion grows out of a misunderstanding of how to use the website as part of the overall strategy to grow the business. As the small business owner fails to see results from their website they begin to allocate fewer dollars to improve and promote it. As time goes on, the website becomes completely out of date and no longer represents the company it was originally built to serve. The reality is that many companies, particularly small businesses are achieving great success on the web. The key is to define the purpose of the website and how this will fit into the overall sales strategy for your business. Read More

  • Savannah Advertising Agency using New media to rewrite marketing theory.

    January 11th, 2010
    It’s no secret that we live in rapidly changing times. The marketing industry and those serving it (ad agencies, market researchers, media outlets etc) are running just to keep still, constantly seeking guidance or reassurance about what’s looming and how to manage it. Read More

  • A Savannah Advertising Agency that knows Graphic Designing is Important for Web Designing.

    January 11th, 2010
    After all why does graphic designing play an important part in web designing? Lets discuss some of the basic reasons for it:
    Visual Appeal: The visual aspect is one of the crucial aspects of a website. Sometimes it is easier to communicate with viewers through graphical designs. An amazing design is sure to appeal to the aesthetic senses of the viewers. Hence pleasing graphic design will help to create an added connection with the site visitors. Read More

  • Music Industry Marketing Lessons

    December 31st, 2009

    As much as I love movies, when I am asked the question “if you were
    stuck on a deserted island, what movies would you take?” I ask if I can
    take music instead. The best relaxation I get is when I am listening to
    great music on headphones. The funny thing is, I’ve been doing this for
    as long as I can remember. My parents raised me with music. It was
    always playing in our home. I got to know Bruce, Elton, a great band
    from Boston named… well, Boston.
    There is a great digital music timeline at Read More

  • Your Company’s Website – Professional Online Presence

    December 30th, 2009

    If your company strives for quality, this should be expressed as much by your website as it is with your company’s products and services. From now on, consider your website as an extension of those products and services; consider it as your company online presence. Ask yourself what is important to you and your customers when it comes to the services or products your company provides? Is it the advantages like quality, performance, presentation and reliability that are offered? Does your current web site reflect this? Revisit your company’s mission statement – is this also reflected in the website?

    It’s amazing how many companies do not have a professional online presence for fear of expense (in which case, they often opt for a “do-it-yourself” product). A well-developed, well-designed website is not a cost; it’s an investment, and any related expenses will convert into new clients. At present, there are several reputable organizations that will help your company build an effective web site for a reasonable price.

    It is proven that R.O.I is quickly met when the website properly addresses your requirements and /or target market. Keep in mind that your website is the least expensive 24/7 (worldwide) salesman that you will ever find.

    It’s important to find a team of website design experts who will listen to you, understand your needs, and not only follow your guidelines, but also present you with new options and suggestions to increase your sales and customer acquisition. A good team will produce a professional online presence that is in tune with your company’s image, excels in usability and is search-engine friendly.

    Online marketing for your website is also very important since your utmost goal is to attract users that search for the products or services you offer. A high-quality website that is lost among search engines is like placing an expensive ad in a magazine that nobody buys. If Web browsers cannot find your site, they are limited in how they can purchase your product or service. Treat your we site as a marketing tool, not only as a source for company information.

    Summary: A professional online presence and a quality website are the most important investments you will make for your company; it will reflect your company’s image, and the products and services you offer. Seek a website design company that is willing to learn about your company, and its products and services. Get involved in the website development process and offer your opinion and suggestions – after all, you know your market and your company.