When last we posted, we were undergoing a facelift in our office – new paint, furniture re-arranging, new office layout – the works. Keep your eyes to the digital-skies as we are about to embark on a website facelift as well.

We are creative people…and creative people thrive on change and beauty and excitement, which is why our office is getting a facelift. If you haven’t seen the pictures on our Facebook page, here’s your chance to like us now and check out the color and rearranging we’ve taken on…so far.

Traditional advertising seems to be on life support these days. Besides being the most expensive outlet in the branding game, purchasing television, radio, and print ads don’t seem to hit the vast numbers that the social media and electronic outlets can reach these days.

How often is too often to “rebrand” your business? Well, it’s not like changing your hair style. There is a thin line you must toe when thinking about when you need to change the complete image of your business.

Along with our new division, E2 Interactive (E2i) web design has taken on a new focus around the office recently. E2 Marketing has always done websites, beginning our award winning trend in 2009, but as with all marketing trends, it’s becoming increasingly tougher to break through with the latest and greatest knock-your-socks-off website.