Facebook files for IPO – Volkswagen sneakily lets out its new campaign – where do we begin talking about what’s going on in industry this week?
First – to Facebook. The latest social media site to try to sell stock – Facebook has two things going for it that LinkedIn and Groupon didn’t have this past Spring/Summer.
1) It’s Facebook – the name recognition is there, people know and understand that it’s been around and isn’t going anywhere
Well, we’re going to get a little nerdy today because this SOPA protest has got us all talking at the office. Where do we stand from a marketing perspective?
A little background:
With all the focus on the PhoneDog lawsuit, there’s a lot of talk right now about who actually “owns” Twitter Followers, Facebook likes and other Social Media intellectual property.
The case brings to light two different issues that directly affect businesses.
1) Contract Negotiation – before hiring someone, particularly for social media purposes, it’s important to understand the intended use of the accounts. Are you growing followers? Do you want the soRead More....
With the recent launch of Google+, which most are still confused by, and the new Brand Pages on Twitter, similar to pages on Facebook, social media has once again evolved, taking networking with the consumer one step further. But what do these new additions mean for businesses?
Google+ had a rough start. There was all this hype about it, but then they didn’t make it easy to join, and that kind of blew it for a lot of people. BUT, Google+ is coming around and the business pages they’Read More....
Social media is on a rampage right now and with 2012 just around the corner, you can expect new trends on the rise. It’s still all about networking and posting, but now more and more photogenic or visual media is appearing.
The Instagram app on the Iphone, along with many more camera applications, allows for photo sharing and comments. Plus, more and more sights like Pintrest are all posts of thumbnails, or ‘pins’. It’s still networking and social media, it’s just moving to Read More....
We’ve talked about this before but we believe it bears repeating – social media is just that – social.
Think of it as the new face of customer service. By starting a fan page on Facebook or beginning a new Twitter account, you’re inviting these entire social communities (and trust us when we say these numbers are in the millions) to do business with you.
Typically, how do people choose those with whom they do business?
1) Word of mouRead More....
Thanksgiving is one of our favorite times of the year. Even around the office it’s nice to get together and just reflect on the things 2011 has brought to us and what we’re hoping 2012 has in store.
1) Each other – we’ve had a few employees celebrate multi-year anniversaries with us, and for smaller offices, that’s pretty exciting. It’s been a challenging year, filled with good and bad times, and looking back, we’re thankful we had one aRead More....
During the holidays, you have an opportunity to outreach to an entire new potential list of clients and being able to keep them interested in what you do is a way to turn them from holiday clients into regular customers.
Much like holiday hires, you’re able to use this time as a trial period. How you keep them in communication is now more important than ever.
For small businesses, this is particularly important. How do you keep Top of Mind for these customers specifically? Read More....
