We are creative people…and creative people thrive on change and beauty and excitement, which is why our office is getting a facelift. If you haven’t seen the pictures on our Facebook page, here’s your chance to like us now and check out the color and rearranging we’ve taken on…so far.
Stay tuned because we are far from finished. Bringing on E2 Interactive (E2i), specialiRead More....
Traditional advertising seems to be on life support these days. Besides being the most expensive outlet in the branding game, purchasing television, radio, and print ads don’t seem to hit the vast numbers that the social media and electronic outlets can reach these days.
So is it worth it?
Truthfully, yes it is. The important part of trying to decide how to best represent your company is how to divide your budget and get the most bang for your buck. Defining your target auRead More....
How often is too often to “rebrand” your business?
Well, it’s not like changing your hair style. There is a thin line you must toe when thinking about when you need to change the complete image of your business. You don’t want current clients getting lost in the new idea and you don’t want new clients to misunderstand what you’re doing and who you are.
Creating a new overall look can be as simple as a color change, a logo update, a simple website adjustment, or a sRead More....
Along with our new division, E2 Interactive (E2i) web design has taken on a new focus around the office recently.
E2 Marketing has always done websites, beginning our award winning trend in 2009, but as with all marketing trends, it’s becoming increasingly tougher to break through with the latest and greatest knock-your-socks-off website.
It’s so massive now it’s almost a “been-there-done-that” realm, you know?
So, how do you create a website for a business that’Read More....
So Facebook and Twitter still reign supreme. Google+ is doing what it can. LinkedIn has found its professional niche, much like MySpace (remember them) is trying to do for the music biz. Now what? What’s the “new thing” in social media and how are we supposed to stay on top of everything?
News flash: you’re not.
The next thing in social media will be the segregation of the markets – focusing, if you will, on specialty audience members. Facebook and Twitter are starting tRead More....
One of the biggest mistakes a new brand or business makes is expansion. The most successful brands are those that chose to focus on one specific product, concept, or service and then became the best at it, the leader in their category.
What do you think sounds better: generalist or specialist? Consumers like the word ‘specialist’. It gives the perception that you know more about a service or product than a brand that also offers that service or product, but along with a wide range oRead More....
It’s an exciting week here at E2 Marketing as we launch the much anticipated E2 Interactive website, or E2i (as we like to say). E2i is the latest endeavor for E2 Marketing’s portfolio, and in keeping up with today’s digital world, we found it was high time for our interactive work to be shared amongst the web’s many wonders. Get ready for a whole new domain of digital marketing, Savannah.
These days marketing and interactive design go hand in hand. If you want to produce succesRead More....
OK – so forget for a minute that it really was a great game (yes, Patriots fans – even though you lost, it was a GREAT game), it’s now time to talk commercials.
Talk around our office led to:
1) Here Wego – Budweiser – cute commercial, something for everyone, well written, had a great community tie-in – doesn’t get much better in our book
2) M&Ms “chocolate” – Mars Company – you canRead More....
Facebook files for IPO – Volkswagen sneakily lets out its new campaign – where do we begin talking about what’s going on in industry this week?
First – to Facebook. The latest social media site to try to sell stock – Facebook has two things going for it that LinkedIn and Groupon didn’t have this past Spring/Summer.
1) It’s Facebook – the name recognition is there, people know and understand that it’s been around and isn’t going anywhere
