Due to the current economic situation, a number of us – companies and people alike – have had to reinvent ourselves.  Not just what we do, but who we are and what really makes us stand out from the others who do what we do.

It’s redefining, refreshing, and unfortunately something we should be doing anyway but typically don’t have the time to do it appropriately.

There’s no time like the present to re-examine your marketing campaign.  Is it working?  Is it bringinRead More....

Have you noticed all the advertising around falcons lately? State Farm Insurance Dairy Queen So what is it about falcons that make them so cool? First of all, did you know there are 37 species of falcons? Any species of raptor is considered a falcon and their wings are what make them identifiable. Their long, tapered flight feathers allow them to fly and change directiRead More....

While London is just the next city to take center stage in what has started to become an outcry for social justice, Social Media has had an effect on public displays of unrest. Most notably in Egypt, when regular communications were cut by the government, social protests were scheduled via Facebook and Twitter on when and where to be to protest the goings on of the government. Now London wants to stop all social media to help keep the calm that has come over the city at bay, hoping to keepRead More....

World Wide Web – how much you have done in your young 20 years! You’ve empowered social networking, an entirely new way of communicating with one another, outreaching to potential customers, and connecting with people we may never meet face-to-face. You’ve allowed us to find new ways to create in electronic ways, all while making new career paths – web designers and programmers would never have existed without you! You’ve created new avenues to research in faster more completeRead More....

Mobile apps, IPads, Android phones – we’re inundated with varying ways to receive our internet information – so how does your business’ website keep up? According to Ethan Marcotte of unstoppablerobotninja.com, “…the landscape is shifting, perhaps more quickly than we might like. Mobile browsing is expected to outpace desktop-based access within three to five years. Two of the three dominant video game consoles have web browsers....” Translation: your current business site prRead More....

There are a myriad of reasons that people would or would not chose to subscribe to your blog, newsletter, or RSS Feed. Some of the reasons they would choose either, might surprise you! Some of the reasons they would: 1) Entertaining – joke of the day, drink of the week, tidbit of the day – whatever your “thing” give them a running SOMETHING to care about – pet update of the week. As much as you care about your industry, your customers don’t until they need it…give them a reasRead More....

The war has officially begun. For those of us that remember – it’s Beta versus VHS, Batman versus Superman, Star Wars versus Star Trek – this one tops them all…well, maybe. In the battle of Social Media outlets – Facebook partnered with Skype this week to introduce video chat, as well as countering Google+’s Circles, with BeKnown, the business social network for those already a part of the Facebook crowd, which includes you and 4,999,999 of your closest friends to date. They alsRead More....

As Social Media gurus in Savannah, GA, we take notice when new platforms come to town. BeKnown is the latest social network – bringing Monster, the job hunting site; and Facebook, the social networking site – together to make social networking for business a one-step venture. According to Monster Worldwide, BeKnown users can connect with professional contacts and not yet ready for public use, the intent of a Social Referral Program which would allow users to make referrals for jobs thrRead More....

Most memorable commercials are funny.  When commercials come up in daily conversation, it’s the funny ones that get discussed, isn’t it?  “Where’s the beef?” “Can you hear me now?” “It’s so easy a caveman can do it.” “It takes a lickin’ and keeps on tickin’.” These are just a few of the most memorable and funny commercials we remember – and mainly we remember the ones that made us literally LOL.  “We don’t just blow bubbles, we blow bubbles with kRead More....

It’s amazing how often we’re asked, “what colors really work for a website?”  “what layout is the most effective for retail sales?” “how can I get more traffic for my website?” Unfortunately, there’s no easy answer for these questions.  Much of what works for advertising, design, and website layout is much like what it is for a store; trial and error.  We know, theoretically, what people respond to, we know intuitively what people look for on websites, and we know how easRead More....