Developing a corporate identity for professions that have been around for centuries can be challenging for designers.  When creating a logo that hasn’t been created yet, communicating a sentiment that hasn’t been expressed yet, and doing it within the confines of a website, a number of ideas become necessary for a new idea to emerge.

E2 Marketing sat in the conference room for one big brainstorming session, covering everything from what makes you think of dentists to what makes you unafraid to have your teeth cleaned.  The result was this award winning logo that is not only a new look but introduces innovative graphic design.

Taking on a national icon like Harley Davidson isn’t for the faint of heart.  Maintaining the integrity of the brand was of utmost importance when designing a logo for the local retail outlet.  E2 Marketing took a serious look at how to properly express local ideals with national limitations, combining both to create a new and exciting company identity.

Our award winning logo married both Savannah feel with international recognition – the logo is Harley, the design in Savannah.  By working with the local group and the national retail outlet we were able to create a logo that fit both needs and highlighted our creative stronghold.

The ADDY Award winning business card for Art Underfoot almost created itself.  Once understanding the basic nature of what the company does – concrete construction, concrete curing, concrete staining, and decorative floor treatments – it was almost natural to design the card with emphasis on the logo and highlighting the very essence of the company – making the ordinary extraordinary.

Those who can make concrete flooring look like anything other than concrete, get a special artistry accommodation from us!

E2 Marketing is super proud to have been selected by the prestigious Savannah Riverfront Association to design their new logo. What an honor! The Riverfront Association needed to rebrand themselves because they’re changing their name. Instead of just representing beautiful historic River Street they are now representing Bay Street, Factors Walk, and Hutchinson Island.

In order to get the word out they held a fantastic social at Westin on Hutchinson Island (a first for every body!) and wrote a press release.

“Our new logo and website enhancements (to follow) are designed be E2 Marketing of Savannah and visually embrace our city’s riverfront skyline as well as the Talmadge Bridge, all with a sense of celebration, vitality and inclusiveness of the riverfront area.”

Read the full press release below. Thanks to Kenny and all of the Riverfront for the kind words. We look forward to a long and fruitful relationship! You’re the best!

New Logo Savannah RiverStreet 2010

Project: Logo Design
Software: Adobe Illustrator, Adobe Photoshop

Project: Logo Design
Software: Adobe Photoshop

Project: Logo Design
Software: Adobe Illustrator

E2 marketing was given the pleasure of working with Kenny Hill of the Savannah Waterfront Association to help develop an Identity for River street, this was a tall task because it needed to encompass the history of river Street, the activities that happen there and still have a hip young and modern feel. We tried to achieve this goal by keeping the design simple and focusing on a clear and strong identity that would be easily identified large or small and also fit in with the visual aesthetic of Savannah and River Street.

Project: Logo Design
Software: Adobe Illustrator

We don’t take a logo re-design effort lightly. For starters, Johnnie Ganem has been doing business in Savannah GA area for decades. Being Georgia’s oldest liquor store and using the same logo since 1942. We wanted to modernize the logo without taking away the heritage. They had built a reputation around having the largest selection of wine and spirits as well as first class bar catering, and we wanted to make a world class logo to match the companies tradition of quality.

Project: Logo Design
Software: Adobe Illustrator, Photoshop

Savannah Quarters  Real Estate Division came to E2 Marketing with the need to help establish an identity for one of the subdivisions within Savannah Quarters, they asked for us to create a logo that accented the lifestyle in the specific area, which is surrounding a large lake. When developing the logo we kept in mind the need to keep within the same color scheme and marketing efforts that are already in place for Savannah Quarters but stand out enough to draw more interest to the individual subdivision. We also kept in mind the many mediums that the logo would be used in and developed it so that it would translate to every medium easily.

Project: Logo Design
Software: Adobe Illustrator