Developing a corporate identity for professions that have been around for centuries can be challenging for designers. When creating a logo that hasn’t been created yet, communicating a sentiment that hasn’t been expressed yet, and doing it within the confines of a website, a number of ideas become necessary for a new idea to emerge.
E2 Marketing sat in the conference room for one big brainstorming session, covering everything from what makes you think of dentists to what makes you unafraid to have your teeth cleaned. The result was this award winning logo that is not only a new look but introduces innovative graphic design.
