During the holidays, you have an opportunity to outreach to an entire new potential list of clients and being able to keep them interested in what you do is a way to turn them from holiday clients into regular customers.
Much like holiday hires, you’re able to use this time as a trial period. How you keep them in communication is now more important than ever.
For small businesses, this is particularly important. How do you keep Top of Mind for these customers specifically? By giving them a reason to “return,” whether to your brick and mortar or to your website.
A few ideas, create an email list. Offer new customers to sign up for on-line deals and monthly emails when they’re checking out. Offer a 5% discount if they sign up. Assure them you don’t sell that list – then be sure to actually send a monthly newsletter. Nothing major, something fun to keep them coming back to your site and to keep you in mind when they are looking for something in your genre.
The key is not to “overburden” these new friends with information. Only send regular communications monthly – really give new information – and even if it’s not something they’re interested in at the moment, they will either have friends that are, or maybe more interested in something else later.
A number of businesses don’t believe the monthly newsletter is really worth the effort anymore. It’s not, if you can’t stay relevant with your customers, but it is if you can stay current, keep it light and funny, and give your customer something that’s either awesome for them, or something that’s awesome for someone they care about – and for your currently holiday crowd, they more than likely have someone close to them that will be interested.
Need some ideas, let us know and we’ll be happy to assist. Also know we can work with you to provide monthly updates if you don’t have the time – that’s why we’re here, to help you Tell the World!
