This is an official notice to all current and potential clients. Blogs are the new press releases. Please take note and change your press release formats immediately.

Just kidding. Well, about the first part anyway. The truth is that blogs ARE becoming the new press releases and you need to jump on board for a variety of reasons.

Here are four primary reasons that blogs are not only better than traditional press releases, but also how you will be left in the dust by competitors who choose to use blogs instead of traditional press releases if you don’t change your evil non-technological ways.

1) The almighty RSS Feed — There is a very interesting blog that was written all the way back in 2005 for micropersuasion.com. It estimated that, by 2007, RSS will be considered an official disclosure point because people will instantaneously reach everyone at once. It was right, and in 2010 it is even more true.

Not only is RSS feed the norm, but getting it out to your social networking crowd is also a part of this. When your press release reaches your customers and clients on Facebook, Twitter, WordPress and Tumblr, you are effectively making a better impact than traditional press releases, and you’re doing it faster and easier.

2) Humanity Killed The Press Release Writer — People no longer respond to the official, soul murdering jargon conjured up in so many robotic press release writing formats. Phrases like “we are pleased” and “today announced” will fall to the wayside, and already have in a big way.

Although Internet is a piece of technology itself, it is everything but impersonal. The entire reason behind web 2.0 and social media is to more closely connect normal every day people with otherwise nameless, faceless corporations and businesses shelling out black and white announcements whenever they see fit.

People want language that fits them and that they can relate to. Businesses that do not understand this will most certainly begin to lose touch of their core clientele. Even more traditional businesses with long time clients will begin experiencing a change in this direction due to everyone and their grandmother using Facebook and Twitter.

3) Feedback is Forever — People want to be able to leave feedback and interact. If you are sending out a traditional press release, people are not able to interact with it. When it comes to a blog that RSS feeds to your social media networks you are able to receive comments on your press releases, generating conversation. If the information is news worthy, people will share it by reblogging the info, causing your message to have even more exposure.

4) Cost — It’s free to post a blog. ‘nough said.

There you have it folks. You don’t have to shift the way you’ve always released important news, but for smaller announcements, especially time sensitive announcements, you might want to try blogging it. It’s faster, easier and the information is more rapidly spread.