Taking on a national icon like Harley Davidson isn’t for the faint of heart. Maintaining the integrity of the brand was of utmost importance when designing a logo for the local retail outlet. E2 Marketing took a serious look at how to properly express local ideals with national limitations, combining both to create a new and exciting company identity.
Our award winning logo married both Savannah feel with international recognition – the logo is Harley, the design in Savannah. By working with the local group and the national retail outlet we were able to create a logo that fit both needs and highlighted our creative stronghold.
