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In today’s marketplace, the Internet has become a key component in business success – whether you are a retailer involved in high-volume ecommerce, a service company seeking clients on a smaller scale or even a non-profit trying to distribute information to groups in your area.

admin — Fri, 21 May 2010 13:14:38 +0000

In today’s marketplace, the Internet has become a key component in business success – whether you are a retailer involved in high-volume ecommerce, a service company seeking clients on a smaller scale or even a non-profit trying to distribute information to groups in your area. Competition is fierce. It is important to make your voice heard!

Luckily, the Internet has many advantages. Perhaps the most important – your target audience is actively seeking you, right now! Can they find you?

We provide the resources you need to succeed in building your online presence. With services including website analysis and consultation, search engine optimization, link building and online PR to name a few, I will work with you to create an Internet marketing plan for your business that will meet your individual needs.

Something to think about when pondering about a website if your new website generates one sale, you could make back the money you spent on getting your website up and running. Also, today’s competitive market dictates that a prospective client might see your company as behind the times or unable to compete if you do not already have a website by now. I’ve seen many companies that greatly benefit once they are able to take quotations and orders online. Let us also not forget that your competition has full access to the web, why shouldn’t you?

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SEO in Savannah is not an impossible dream.

admin — Tue, 04 May 2010 15:11:56 +0000

Search engine optimization is not an exact science. Sure there are terms bandied about such as Google Algorithm or Contextual Link Inventory, that sound somewhat scientific, but SEO, by and large, requires constant attention, development, learning and relearning in many cases.

logs can add a friendly personal touch to a website and leave readers feeling warm and fuzzy and that’s always a good thing, right?

About 120,000 blogs are coming online daily and it requires patience to build up your audience with that kind of competition. Blogging takes serious time and commitment especially if your goal is to create compelling, useful, and worthwhile content. Make sure you have the time and resources available to make your blog a success.

That said, the interaction with your readers will make it a worthwhile venture and keep them coming back.

It’s time to make it all happen. Bear this in mind: “We cannot direct the wind but we can adjust the sails.”

When adhering to the basics of SEO or search engine optimization via the incorporation of affordable or expensive strategies like blogging it is important to keep in mind the primary aim that should remain at all times the core business profitability via Local Internet Marketing. The concept of developing an internet related marketing approach is to enhance business via the least expensive processes in place. It is vital for any online business established to earn maximum revenue from the generated clicks on the company web site when and as clients and suppliers access the business web site. Local Internet Marketing or the marketing of the business with the help of a local internet service involves the use of the available connectivity to achieve business goals. It is of prime importance to establish a good and most importantly, strong, web presence when conducting business online. The online arena spells profitability only via the use of good business related online content and a design that appeals to clientele and web site users across the globe.

What makes a huge difference to the business is the strategy in place and the number of clicks you are able to convert into timely sales. You can now easily reach out to dedicated clients with the help of Local Internet Marketing or the marketing of the business with the help of a local internet service.

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You’ve heard the phrase… Freedom isn’t free. Love isn’t free either. Both take time, physical resources and an emotional investment. Social Media Marketing isn’t free either.

admin — Tue, 06 Apr 2010 14:22:21 +0000

You’ve heard the phrase… Freedom isn’t free. Love isn’t free either. Both take time, physical resources and an emotional investment. Social Media Marketing isn’t free either. Just because there is no cash exchange doesn’t mean it doesn’t cost you to participate in Social Media Marketing.

Assume you make $100 per hour. Assume you spend 5 hours online a week investing in the conversation. That’s $2000 a month you are spending. Are you making that money back? Yes, it takes time to build a community…Yes, it takes time to listen, learn, be involved with the people you want to reach…But if you don’t have a plan, if you don’t have goals… if you are not measuring your cost, you have no idea if any of it is working! Plan, Set Goals, Track, Rinse and repeat. What say you? If you need help making a plan, e-mail me today tom@marketinge2.com

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Normally, the worst reason for doing anything is “because everyone else is…”However, if you’re marketing a product or service and you are NOT advertising where your competition is, you’ll find yourself left behind very suddenly.

admin — Thu, 25 Mar 2010 14:16:47 +0000

Normally, the worst reason for doing anything is “because everyone else is…”However, if you’re marketing a product or service and you are NOT advertising where your competition is, you’ll find yourself left behind very suddenly.

In the past, when your customers were looking for a product or service, their easiest option would be to pull out the Yellow Pages to search for a store or company in their area that provided the product or service they were in need of. Sometimes this supplied a name and phone number. Sometimes, an address. On more rare occasions, a picture advertisement with a list of services or products.

With the Internet today, that same customer can go to a search engine or index and be presented with a list of businesses that fit their needs, with links to their web pages. Those web pages are loaded with product pictures and price lists, maps and phone numbers, and even online Shopping Cart system which allows the customer to order products and services–all without ever having to leave the house or office. Perhaps you have a “service” oriented practice such as accounting, law, or medicine that’s already doing well and you’re wondering why you should burden yourself with the added expense of a Web site. Simply put, not having a web site will soon be like not having a listing in your local Yellow Pages.

In the Web world, this is referred to as a “corporate presence.” Even if your best business comes by word-of-mouth, your potential customers may want to check you out. A well-designed, professional web site can give you added visibility and credibility. Especially if you provide a public service and your goal is to get information to a large number of people almost instantaneously. Additionally, the cost of maintaining a Web site is probably the most cost effective advertising you’ll ever do.

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Why is it some people think that the town they live in is so vastly different from the rest of the world, or why they think that anything new is not for them.

admin — Sun, 07 Mar 2010 19:48:26 +0000

Why is it some people think that the town they live in is so vastly different from the rest of the world, or why they think that anything new is not for them. While Social Media surges forward connecting people around the world, and gathering essential marketing data on its users, most business owners are eager to capitalize on this growing feature of the global, commercial landscape.A rush is on. Experts are appearing from every corner of the marketing world. “Instant results on Google anyone?”

Quick and easy solutions are a red flag and should be greeted with skepticism by business owners and web managers. Attempting quick and easy methods to “trick” Google, Yahoo and Bing to rank your site well can result in a world of pain. You can shell-out to get found online, and found out that you are invisible online, or in some cases – blacklisted online. There are rules on the web. Break them, and the search engines will punish you. Following search engine rules and doing it well will get you found for your key search phrases. Search engine optimization (SEO) and search engine marketing (SEM) require technical know-how and marketing know-how. Starting out with a SEO or SEM campaign can be confusing. Some basics items should be put in place first to set the foundation for future success. A website that is properly design and programmed is a the start. You then need a plan to connecting your company to your customers. Facebook, Twitter, YouTube, MySpace, Blogs. The can serve your company well, or chew up vital resources without much return. To avoid wasting money on your organic SEO campaign, you need an experienced web marketing and development team. An understanding of the technology, current trends and business processes are critical elements to your web marketing strategy. Discussing these items with your SEO team will reveal information to help you illuminate the way forward. Building a website and launching a web marketing campaign requires a expert developer as well as an expert salesman.

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Wards Auto Painting & Bodyworks Website

admin — Thu, 04 Mar 2010 18:05:54 +0000

Wards Auto came to us with the need to effectively and efficiently advertise their many services and locations to the general public through a website that people could easily navigate through, receive important information and keep up to date with what Wards is offering and also make it a site that is easy for their staff to manage. We have developed this site with a custom “CMS” content management system that enables users of any skill level to easily and quickly update and manage the site.

Link: http://wardsautopainting.net/

Project: Website
Software: Adobe Illustrator, Photoshop, Dreamweaver

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E2-Marketing, was honored for its website design and online advertising approaches at the Savannah Advertising Federation’s ADDY awards. E2-Marketing took home six ADDYs at this year’s competition.

admin — Tue, 02 Mar 2010 16:53:56 +0000

E2-Marketing, was honored for its website design and online advertising approaches at the Savannah Advertising Federation’s ADDY awards. E2-Marketing took home six ADDYs at this year’s competition. The Addy Awards are the advertising industry’s annual creative competition. Categories can include such media as television, radio, magazines, newspapers, brochures, collateral and interactive work, such as Web sites.Each year, agencies vie for the awards, with the top winners getting a chance to compete on district and, hopefully, national levels. E2-Marketing recieved Bronze ADDYs for Collateral Meterial for Business Cards for Tiffani Taylor, Ony Salon, and Redefining Moments. One Silver for Website for ShopScad.com. One Gold for Website for TiffaniTaylor.com. E2-Marketing also won a Gold ADDY for Advertising campaign for Blue Door Photography. We thank all of our clients for letting us help them build their businesses.

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Savannah Ga may be small compared to say New York City, but your website doesn’t know that.

admin — Mon, 15 Feb 2010 14:37:39 +0000

Amazing fact: The United States alone accounts for 9.5 billion Internet searches every month.

Pointed question: What do prospects discover when they google you?

If the results amount to anything short of a strong Web presence, you should begin crafting one right away. Simply put, businesses need to market themselves online — or be eaten by the competition.

Internet marketing starts with a professional, effective website. If you’re a business without a site, wake up and embrace the wonders of the World Wide Web. Beyond the basic site, your plan of action might focus, too, on a host of ever-evolving high tech tools, such as a blog, audio podcasts, video clips, social-networking (Facebook, Twitter, etc.), paid advertising on others’ sites.

Online marketing is no hula hoop fad: The medium is here to stay — and growing more sophisticated with every new cyberspace advancement.You’re building confidence by moving the user step by step. If you don’t motivate people to move on to the next level in the process — to contact your business your website hasn’t done its job.

Right now is a critical time to create online tools for keeping in touch with customers on an ongoing basis. The web allows them to personalize communications in a mass way. If you’re not creating a presence that will be picked up, you’ll be at a major disadvantage — and maybe not even know it.

In the Internet’s first phase, websites were stagnant informational sites that told the users about you but didn’t really involve the business owner interacting. To really wow people today, you need to provide much more sophisticated interactivity — a new phase referred to as Web 2.0, which is distinguished by user-created content. Examples include blogging, Facebook, YouTube, LinkedIn and Twitter.

With Web 2.0, the main goal is to start an interaction. Twitter, the social-networking sensation, lets those who sign up to receive other folks’ feeds read short — 140 characters or less — messages called tweets. The object is to stay connected by answering Twitter’s key question, “What are you doing?” But plenty of celebrities, businesses and politicians have latched onto Twitter for marketing and promotional use.

What’s neat is that most of these newer online services can be interconnected. For instance, your business profile on LinkedIn can be tagged back to your website. There, you might have a link to your blog, where you can elaborate on the brief tweets you post on Twitter. If you’re involved in community activities or enjoy strategic partnerships, you can cross-link with those sites too.

Web 2.0 services position you as a savvy business person, it’s also a way to be novel and to have reason for people to want to interact with you and start a dialogue.”

The secret to having the website accomplish something for you is to make it personal and interactive, it’s not enough to simply post your standard sales pitch and brochure… Make [the site] engaging and easy for people to navigate so it becomes a very fluid instrument for research.

Online marketing is a surprisingly cost-efficient way to connect with clients and prospects. The cost-benefit trade-off is usually pretty good.

Customized websites, which, depending on needs, can cost several thousand dollars, make your special qualifications and unique value proposition stand out, as well as allow enhanced interactivity.The biggest negative is to have a generic website, There are so many cookie-cutter sites out there that…all look the same. They aren’t customized in communicating who you are, what you do and why somebody should be a client.”

To drive visitors to your site, ideally it should emerge high in search engine results when a prospect types in, for example, “your business” and your locale. The process called search engine optimization (SEO) can help affect that. Websites have to be coded and worked so they will give you high organic rankings in a search.

It’s not a simple matter, though. Each engine has its own variables that determine which results turn up at the top. Moreover, the variables are always changing. And though you may show up high in Google results, that may not be the case in a Yahoo search or a Bing Search.

Websites, social networking, e-mail and other technologies will keep on merging. here’s no doubt that [Web marketing] will be increasingly important for maintaining client relationships.

If businesses don’t have a site, they’ll be at a disadvantage — and that has been true for at least five years. They may be in denial that a website is important; but it’s essential.

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If you are Marketing your business with out a strong internet presence than you are committing marketing suicide. If that describes you. than we need to discuss SEO.

admin — Thu, 21 Jan 2010 17:16:07 +0000

I have lived in Savannah since 1989 and I have heard the phrase “In Savannah it’s all who you know” To a certain extent this is true but in a town with an Army base as well as two large higher education institutions. If you are Marketing your business with out a strong internet presence than you are committing marketing suicide. If that describes you. than we need to discuss SEO.

With today’s technology driven society, having a website for your business is a necessity. Customers demand that they can find a business to solve their requirements when searching the Internet, but simply just owning a website is not sufficient. You need to expose it to your potential customers so they can find you when searching. SEO, or search engine optimization, is the best way to accomplish this.

A well-designed SEO site provides you with the possibility to rank on page one of the search engines, expose your business to prospective clients, guide targeted web traffic to your site, escalate your home business leads and ultimately build a quality home business lead list. The higher your site ranks, the more likely customers will click on it. Consequently, your intentions should be to rank as high as possible.

Now you can say you know someone in the SEO business.Feel free to email me to setup a free consultation on how I can help your business on the web.

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Old Savannah Business Myth: My Website Is Not Critical To My Business.

admin — Thu, 14 Jan 2010 17:04:18 +0000

Many small business owners fall prey to this myth after having a website for several years without seeing any measurable results. Unfortunately, this conclusion grows out of a misunderstanding of how to use the website as part of the overall strategy to grow the business. As the small business owner fails to see results from their website they begin to allocate fewer dollars to improve and promote it. As time goes on, the website becomes completely out of date and no longer represents the company it was originally built to serve. The reality is that many companies, particularly small businesses are achieving great success on the web. The key is to define the purpose of the website and how this will fit into the overall sales strategy for your business.

Is the objective of your website to sell products online? Perhaps it is but, most likely for small businesses, this is not the case. Perhaps the best objective for your small business website is to answer the key questions and objections that are common among your prospective customers.

For example, if you are a small business that advertises in the community, prospective customers may want to visit your website before they call to invite you to quote their project. For many small businesses it may be appropriate to design the website solely for the purpose of providing validation of your company by answering the key questions that are common to your customers. Your website can help you establish credibility and trust with your customers and prepare them to take that final step to become a new customer.

So the first step is to consider how your website will fit into your overall business strategy. Look at your competitors, look at companies that follow a similar business model, talk to your customers about their experience with companies that are using the web effectively. Don’t give up on the idea that your website can be an effective element to help you achieve your overall business strategy until you have taken the time to research, consider and experiment with different techniques to use the web for maximum business growth.