Your business’ social media campaign has to be more than just signing the business up for Twitter and Facebook and posting once or twice per week. If that’s all you’re doing, then you shouldn’t be doing it at all – it’s worse to do it badly than not to do it.
Going into Social Media is like any other marketing campaign, you must have a strategy, it must coincide with the advertising you’re already doing, and it must be manageable from the standpoint of the customer.
Check out the great graphic as created by the Editors of Focus – GREAT GRAPHIC DEPECTION.
Basically, the gist is this – the biggest benefits of social media according to eMarketers are customer engagement (85.4%), direct customer communications (65%), speed of feedback (59.9%), learning customer preferences (59.1%), and low cost (51.1%).
The average Facebook fan spends $97 more dollars than non-fans according to a Syncapse survey. Fans also spend almost $72 additional on “fan” products. They are also 28% more likely to continue to use the brand and are 41% more likely than non-fans to recommend products to their friends.
As for followers on Twitter, the value per month of each follower is estimated as $2.38 per person, while the cost per follower is $1.67. The estimated stems from the number of purchases tied to Twitter feed links to the website and from brand awareness campaigns linking commercial views (via YouTube) from Twitter feed links (see the report for details).
Keep in mind, each company that found success did so through determined tangible results. These companies didn’t decide they “had” to dive into social media because it was the new thing to do and because everyone else is doing it – they devised a plan, determined the measurable factors, and then launched the campaign.
If you need help understanding the social media game or want someone to help create your business outreach, let E2 Marketing work with you. Our experts have first-hand knowledge of social marketing and what it can mean, when executed correctly, for your business.
