In case you missed the little guy, Travelocity’s Roaming Gnome – a 1 ½ foot tall piece of plastic lawn art – came to Savannah, GA and was bantered about by the best of them.
City Council threw him a party.
Paula Deen stopped by to visit.
He fed the Alligators at The Crab Shack.
Posed pictures were taken with him at The Taste of Downtown (hosted by Savannah Area Chamber of Commerce)
To be an un-real celebrity, people were pretty psyched to see him around town. And rightfully so! He’s cute, he’s got his own entourage, he’s a star in several commercials…and…he’s a gnome. How can you say no to a gnome, honestly?
He’s also a ringing endorsement of what Social Media can do for you and the buzz it can generate. Posting on Facebook and Twitter, Mr. Gnome (@RoamingGnome) posts all his travels, lists everywhere he’s visiting, discusses people he’s met. He’s one of the hottest things on the internet.
He’s a ringing endorsement of what social media was meant to be and what it can be for every business. While not every business can have a gnome for their social marketing campaign, every business can generate that kind of enthusiasm with the right strategy.
Remember the importance of keeping social media social, it’s a new avenue for first rate customer service. Don’t just tweet about your sales, don’t only post deals for facebook likes, turn them into an engaging social interaction opportunity.
The social marketing experts at E2 Marketing will work with you to create a more inviting social networking presence – hosting open discussions for your followers, and how to create customer service dialogues that you never knew existed. We can work with you to link your social marketing efforts in conjunction with your website and blog materials to develop your business’ image.
